Upselling

Upselling (sometimes ‘up-selling’) is a sales technique whereby a saleperson induces the customer to purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale. -wikipedia

I’ve become a victim of upselling and amazon.com admitted to me they were doing it:

http://www.amazon.com/gp/cart/view-upsell.html?ie=UTF8&newItems=U1B8HXVBHMX15V

When you add an item into your cart, amazon redirects you to a page with more suggested items. I just can’t believe their URL gives it all away. Classy!

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2 thoughts on “Upselling

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